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| Selected flyer for Digital Signal Project |
Above is the flyer I selected for my
campus signage project revision. I started by identifying what story I felt it
was telling, followed by what I felt was problematic about the story/flyer, and
lastly taking my best stab at how to make the flyer more aesthetically pleasing
and technically effective.
Main Issues:
Tone: the comic
strip infers a more comical delivery, and I question the intent of that. Is
this a serious issue or a laughing matter? The textbook speaks openly of the
complimentary nature of content and context, and I feel the message is in
danger of not being taken seriously because of the presentation choices made.
Font: the font is
so big in certain areas that it stretches beyond the margins and is cut off.
Also, there are too many font styles in the flyer overall (three by my count).
Focus of message:
Seems a bit two-fold here. The flyer is simultaneously working to promote the
event and the club. It should only focus on one. Marketing the meeting as an
event, since all the graphics and most of the messaging is already geared in
that direction.
Style: Although the
original flyer does not seem overloaded with content (actually, there are some
negative space issues that could be addresses), how to best convey a sense of
what the Philosophy Club of NIU offers as an organization through how it treats
one of its presentation topics is a main goal.
Just as a side
note, this flyer also has NO NIU branding whatsoever. That had to change.
Changes Made:
Layout: I switched the layout from
portrait to landscape to allow more room to space the message on the page. I
also feel that landscape provides more of an opportunity to create a focal
point (from left to right) that the eye zoom in on. I added the graphic
captions on either side of the picture itself as a sort of secondary border to
reinforce the center of the page as the focal point. Sharp thick and thin black
lines work to create page sections without overburdening the page. The goal is to
give each element of the flyer its own space. Sleek and clean with a general
“less is more” feeling is what I am ultimately going for.
Font: I choose two fonts styles, one
that would serve the purpose of conveying tine through the caption, and a bold but
minimalist approach to for the font choice for the general messaging within the
flyer.
Graphics: I chose a different
picture than the two comic strips on the original to convey a comparable
message without intermingling humor. Also the initial caption messaging worked
to delineate personal privacy from professional/workplace privacy. I went with
a picture that I felt did the same by presenting a simple desk with a computer
on it. Although the character in the comic is wearing professional clothing, which
insinuates he is at work, he could very well be in a home or more informal
setting. The point is to have viewers see digital privacy as a threatened right
regardless of where they are.
Caption: The original caption read:
“Would you ignore your privacy here? So why ignore it here?” The caption
actually works well with the graphics chosen in the original flyer, but did not
translate as well which the change of graphic. I kept the question style
caption to retain the feeling of philosophy, which is the nature of questioning
information. Some of the content at the bottom of the original flyer says that
all majors are invited, so my question choices reflect an open-ended question
that anyone reading the flyer could identify with (that is the point anyway). Also
also love the play on words in the graphic, "Data mine." The double
entendre of possession and the explosive threat of compromised digital privacy
plays well to the overall tone of the subject matter.I wanted to do something
similar with the overarching caption, and the play on privacy and piracy.
Content: Again going for minimalism,
I included event information in short, labelled, almost bullet-like lines that
are easily accessible.
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