Monday, October 22, 2018

Campus Signage: Part Deux




Signage is an important structural part our cultural communication network around the world. Signs mean to conveys in ways and at times human beings physically cannot. In this way, I appreciate our campus signage project. After seeing--what appeared and felt like--the great lengths my colleagues went to to produce beautiful and thoughtful redesigns, my minimalist approach felt much more like a layman's approach. So I set out to see what I could do to enhance the quality of my own redesign in a visually striking way.


Back to the Drawing Board

Original Redesign
With my first revision rework, I selected the same picture that I used for my revision and began playing with some of the poster options Canva offered. In the spirit of not wanting to do too much, and keeping in mind the constructive criticism I received in class) I stuck with as little detail as possible. Although I forgot to include the email address,  I think I captured all the other elements the original flyer was striving for, and overall, I have a more dynamic looking and feeling flyer, which I can appreciate. I still felt that it could be doing more. So on to the next revision rework.

Take Two


Before I set about the revision of the revision, I looked for several comic-style graphics I could play around with. The second one I found I liked because the captions within it were doing something that I could have only hoped to do through text on the flyer.  I like asymmetry and geometric shapes and two or three-tone color combinations, so this next poster preset I selected I felt worked. This revision is pleasing to the eye, and straight to the point, again fitting my less is more motif.  




And the Winner is…

 For the final revision rework, I actually went back to the original flyer and considered what they were trying to accomplish through their choices. The two graphics were actually working together to create a story line. And then it hit me. This is actually what we are doing in this class. This is the only one of the three reworks where I used a collage style layout. I cropped the comic into three individual boxes and put them in order to tell the story. I could, of course, play with this even more, but this final rework is the first time I felt like I had a real hold on what I was supposed to be doing with this project.



No comments:

Post a Comment

You've Got to be Kitten Me: The Logic of Fonts

As I absentmindedly perused my social media feed (a typical Sund... every day (who am I kidding?) routine), I came across the ...